Victoriaville, Quebec, August 28, 2026 – Victoriaville & Co., a North American leader in the manufacturing and distribution of products and services for the funeral profession, is pleased to announce the appointment of Louis Brousseau as Vice President, Sales & Customer Service for its Canadian and U.S. funeral home networks.

This appointment reflects the company’s commitment to continued growth while investing in the development of internal talent. A member of the leadership team for several years, Louis has distinguished himself through his deep knowledge of the market, collaborative leadership style, and ability to build lasting relationships.

This appointment is also accompanied by a strengthening of the company’s commercial structure. In the coming days, Victoriaville & Co. will recruit a Regional Sales Director – Eastern Canada, a new role that will enable the organization to further develop its field expertise and more effectively coordinate sales efforts aimed at increasing its presence in the Canadian market.

This evolution of the organizational structure reflects Victoriaville & Co.’s desire to continue its growth while remaining true to the values that have shaped its history since 1907.

Victoriaville & Co. has supported funeral professionals through a comprehensive offering of products, services, and innovative solutions. Rooted in family values and focused on the future, the company remains dedicated to helping its clients better serve the bereaved families in their communities.

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